According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social media marketing and are using it more & more to interact with customers.
It’s no surprise that Facebook is the most preferred social media platform; as per reports it is said to be used by 96% of small businesses, this is up from 82% last season. What is interesting though is that 86% of the respondents find it the most effective social media tool for their needs. I wonder why the other 10% continue to use Facebook if they don’t think it is helping their business?
While small businesses are well on board with social media marketing, they do admit that they are lagging behind when it comes to mobile. 72% of the survey respondents said that they have not teamed up mobile with any business functionality. This is a big part of the market they are missing out on but also a great opportunity to explore the mobile media space.
When it comes to effectiveness of social media sites, we already mentioned that Facebook was in the no. 1 position, while Twitter is seen as the next most effective social media tool. What about Google+? It is lower down the table as is to be expected considering the short amount of time it has been live. It will be interesting to see the results in 12 months time to see if Google+ has made its way near the top position.
Mark Schmulen, General Manager of Social Media at Constant Contact stated
Small business are still learning how social media marketing can help them grow their customer relationships.
Just six months ago, they were learning the ropes and finding out what social media marketing tools were available. Now, they are beginning to understand more about what social media marketing can do for them.
Do you use social media to promote your business? Which one do you find the most effective? Feel free to share your thoughts below.