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Monday, November 28, 2011

Study: Facebook Still the No. 1 Social Media Platform for SMB’s

Posted by @ 8:42 am
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According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social media marketing and are using it more & more to interact with customers.

It’s no surprise that Facebook is the most preferred social media platform; as per reports it is said to be used by 96% of small businesses, this is up from 82% last season. What is interesting though is that 86% of the respondents find it the most effective social media tool for their needs. I wonder why the other 10% continue to use Facebook if they don’t think it is helping their business?

While small businesses are well on board with social media marketing, they do admit that they are lagging behind when it comes to mobile. 72% of the survey respondents said that they have not teamed up mobile with any business functionality. This is a big part of the market they are missing out on but also a great opportunity to explore the mobile media space.

When it comes to effectiveness of social media sites, we already mentioned that Facebook was in the no. 1 position, while Twitter is seen as the next most effective social media tool. What about Google+? It is lower down the table as is to be expected considering the short amount of time it has been live. It will be interesting to see the results in 12 months time to see if Google+ has made its way near the top position.

Mark Schmulen, General Manager of Social Media at Constant Contact stated

Small business are still learning how social media marketing can help them grow their customer relationships.

Just six months ago, they were learning the ropes and finding out what social media marketing tools were available. Now, they are beginning to understand more about what social media marketing can do for them.

Do you use social media to promote your business? Which one do you find the most effective? Feel free to share your thoughts below.



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Discussion (8 - comments)

[...] Study: Facebook Still the No. 1 Social Media Platform for SMB’s Nov 28th, 2011No Comments [...]

By Study: Facebook Still the No. 1 Social Media Platform for SMB’s « Miami Beach Web Designer - November 28, 2011



[...] full post on ineedhits « Cyber Monday May Break [...]

By Study: Facebook Still the No. 1 Social Media Platform for SMB’s | World Top Template Forum - November 28, 2011



[...] View full post on ineedhits [...]

By Study: Facebook Still the No. 1 Social Media Platform for SMB’s | Business Review - November 28, 2011



[...] Study: Facebook Still the No. 1 Social Media Platform for SMB’s | ineedhits According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social media marketing and are (Study: Facebook Still the No. Source: blog.ineedhits.com [...]

By Study: Facebook Still the No. 1 Social Media Platform for SMB’s | ineedhits | Online Newsrooms | Scoop.it - November 28, 2011



I am hearing some circles of thought suggest that Facebook will run its course of FAD technology and will be superseeded by a newer, though similar technology form of social media, e.g.Google+, which will draw users away, purely on the premise that it is new. Interested to hear views.

By William Hutton - November 29, 2011



[...] Latest Marketing Small Business News December 1st, 2011 | Author: adminterry Study: Facebook Still the No. 1 Social Media Platform for SMB's According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social media marketing and are using it more & more to interact with customers. It's no surprise that Facebook is the most … Read more on Search Engine Marketing (blog) [...]

By Latest Marketing Small Business News | Small Business - November 30, 2011



[...] Why Likes Aren’t an Effective Way of Gauging Facebook Success — How exactly are you measuring your success on the network? If you’ve simply been counting likes, you might want to stop. Find out what Deluxe Small Business Blog had to say. And if you think this kind of measurement is a waste of time, just ask the 96% of users who admitted to using Facebook as their preferred social media platform. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — December 2, 2011 – DIYSEO - December 2, 2011



[...] and more importantly, those who wish to ignore it will be able to do so much more easily.  Ever-changing and still the most popular social media platform, Facebook is a great way for companie…rs. A wealth of useful information can be found on the profiles that this website contains, giving [...]

By Internet marketing strategies for a small business should include Facebook | Small Business Marketing Blog - December 24, 2011




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