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Tuesday, April 26, 2011

Study: 70% of Companies Facebook and Twitter Pages Not Ranking in Google

Posted by @ 7:25 pm

A recent study by BrightEdge has revealed that the social profiles of most leading brands don’t rank well in Google.

While most of the leading consumer brands are investing a lot of time and money to increase their presence on the search engines they are doing very little to increase their social media presence by correctly optimizing their Facebook and Twitter pages to make them more noticeable in search results.

The study reviewed 200 of the world’s top brands for their social media presence and found that while almost 100% of these brands hold the top or near the top ranks for their brand names on the SERP’s, 71% did not have their Facebook pages in the top 20 results of the Google SERP’s. Twitter faired a little better – 68% of the brands surveyed did not have their Twitter pages in the top 20 results of the Google SERP’s.

BrightEdge CEO, Jim Yu explains:

Brands today are pouring countless resources into social media channels—and are creating great content that will help them engage with consumers, optimizing these for SEO purposes is a crucial way to drive exposure. Brands may be missing critical customer connection points if consumers can’t easily discover their social media pages in search.

Based on the analysis of various social media pages BrightEdge found out that there was no necessary correlation between the number of friends and followers and SERP rankings. For example, the Facebook page of a leading photography equipment brand did not rank in the top 20 search results, despite having more than 160,000 fans. On the other hand, a leading auto manufacturer with only 17,307 fans had a Facebook page that ranked in the top 10 of search results.

Retailers are the most successful in optimizing their social media pages. Of the top 23 retailers surveyed, 13 have Twitter pages in the top 20 search results. The brands that are currently least effective at optimizing social media are those from the finance and insurance sector with only three of the top 43 companies having Facebook pages that rank in the top 20 search results.

Does it really matter if searchers don’t find your Facebook or Twitter page in a Google search? Feel free to share your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (8 - comments)

[...] full post on ineedhits « Shutdown of Google Videos Causes [...]

By Study: 70% of Companies Facebook and Twitter Pages Not Ranking in Google | 2010 World Top Template Forum - April 26, 2011

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Study: 70% of Companies Facebook and Twitter Pages Not Ranking in Google « Miami Beach Web Designer - April 26, 2011

These Facebook and Twitter stats are interesting. Perhaps us ‘small’ guys don’t have to feel that we can only compete with difficulty. If I look at these numbers, it is about far more than a massive number of friends.

Rika Susan

By Juicing With Rika Susan - April 27, 2011

Yes it does matter since public Social Media pages such as FaceBook fan pages provide you with another ranking vehicle to try and take another position in the serps.

Submit your social media public pages RSS feeds and carry out other link building as you would for your traditional website.

So long as you are ‘working’ your social sites too of course – encouraging engagement and interaction – shares, likes, events, questions/answers, FB notes (can rank quickly & well).

By Dan Lawrence - April 27, 2011

More info would be nice – such as tips to increase ranking, and what the auto manufacturer did to their page that increased it’s ranking.

By Colleen - April 27, 2011

Hi Courtney

When social goes professional, it is not social anymore, so what is it.

For sure, it is not social media anymore – far from it.

By Andrew - April 27, 2011

[...] Study: 70% of Companies Facebook and Twitter Pages Not Ranking in Google — This is interesting considering the marketing budgets and expertise larger companies have. [...]

By DIYSEO – The Best Small Business Marketing News & Blog Posts of the Week – April 29, 2011 - April 29, 2011

Hi dan L, how do you submit you social page RSS feeds to google?
Thanks, J

By J - June 7, 2011

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