Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Friday, April 20, 2012

Study: 60% of Websites Missing Vital Contact Information

Posted by @ 8:23 am
6
  •  

According to a recent study by SMB DigitalScape & BIA Kelsey almost two-thirds of websites are missing contact details.

This is a worrying figure – how are you supposed to get new customers if they have no way of contacting you?

The study surveyed 1 million SMB websites from the US and here’s what they found:

  • 6 out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.
  • 74.7% of SMB websites lack an email link on their home page for consumers to contact the business.
  • 65.7% of SMB websites lack a form-fill option to enable consumers to request information.

And they fair even worse when it comes to social media:

  • Only 19.5% of SMB websites have a link to a Facebook page
  • Even fewer have links to Twitter and LinkedIn.
  • 93.3% of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.

Gone are the days when a potential customer would open up their Yellow Pages to find your phone number, customers now turn to Google and more importantly your website. If they have no way of contacting you, then they will not hesitate to head straight to your competitor.

Charles Laughlin, Senior Vice President and Program Director at BIA/Kelsey, puts it quite bluntly:

Consumers are growing to expect certain levels of SoLoMo (social, local, mobile) functionality.

If SMBs don’t catch up with consumers, national players could gain a critical advantage over local independent providers.

Here’s my tip: every local business website should have a clear phone number and full address. Every online business should have a clear email address and / or a contact form.

If you’re website doesn’t include adequate contact details, then it might be time to get your phone number and email on there at the very least.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (6 - comments)

[...] Study: 60% of Websites Missing Vital Contact Information [...]

By Study: 60% of Websites Missing Vital Contact Information | RM2 Project - April 20, 2012



[...] Study: 60% of Websites Missing Vital Contact Information Apr 20th, 2012No Comments [...]

By Study: 60% of Websites Missing Vital Contact Information « Miami Beach Web Designer - April 20, 2012



[...] Comments About Courtney Mills Courtney is an online marketing specialist at ineedhits – a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities. View all posts by Courtney Mills → [...]

By Study: 60% of Websites Missing Vital Contact Information | SmallBusinessNewz - April 20, 2012



Including contact information goes a long way in conveying trust. A potential client or customer wants to know that they can easily contact you with a question or concern. It also helps improve your website from a usability perspective. The faster that people can find what they need on your site, the better.

By Nick Stamoulis - April 23, 2012



[...] Study: 60% of Websites Missing Vital Contact Information How are you supposed to get new customers if they have no way of contacting you? CLICK HERE TO READ MORE [...]

By Blog Posts to Read for May 3, 2012 - May 3, 2012



[...] Study: 60% of Websites Missing Vital Contact Information [...]

By Here’s how to set your website up to generate you leads and sales! | Abc Business Improvement - May 18, 2012




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News, Tips & Advice (229 of 2085 articles)


The Google algorithm is reported to be undergoing another major overhaul that will transform Google search into more than just ...