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Monday, June 21, 2010

Speculation Grows Surrounding Yahoo/Bing Integration Date

Posted by @ 10:13 pm

The search merger between Yahoo! and Bing may finally have an integration date thanks to a timeline which is being sent to advertisers. The timeline identifies August 2010 as the date when Bing will start providing organic results for Yahoo, with paid search campaigns making the transition from mid July to the end of October.

Below is a screenshot of the timeline as provided by marketing pilgrim:


One thing Yahoo/Bing have made clear is that they will not extend integration deadlines into the protected holiday season at the end of the year. According to sources from Yahoo, the integration timeframe may be extended until 2011 if the full transition can not be achieved before the holiday period. This is good news for advertisers as it ensures there will not be any issues during holiday season trade.

Please note that if you’re currently advertising with these platforms via our Easy Search Advertising service, ineedhits will be managing the transition for you with no action required on your part.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (2 - comments)

[...] the start date draws closer for the Yahoo/Bing partnership more and more questions have been popping up on details of the [...]

By Ad Positioning Will be Unchanged with Yahoo/Bing Partnership | ineedhits - July 5, 2010

[...] Yahoo has sent out an email to advertisers which confirms they will be testing Bing powered organic results on live Yahoo! traffic for the first time this month. This puts the search merger on schedule for a rollout in August which we mentioned last month. [...]

By Yahoo! To Trial Bing Search Results This Month | ineedhits - July 19, 2010

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