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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Thursday, June 18, 2009

SEMVideo: The Future of Search

Posted by @ 7:17 pm
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I know my video references are starting to seem like a homage to Mike McDonald’s efforts over at WebProNews, but he just keeps delivering videos and interviews worthy of your eyes and ears.

This week we uncover the future of Search as predicted by Rebecca Lieb, Vice President of Econsultancy. Mike quizzed Rebecca at the recent SMX Advanced conference in Seattle.

So what did Rebecca’s crystal ball of Search have to say? A couple of predictions and ideas that she raised which resonated with me I’ve detailed below, but of course watch the video to digest it yourself.

  1. The social and behavioural data will be cause for heavy investment by search engines. Rebecca sees the data available in our various social networks as the foreseeable “pot of gold” for the likes of Google, Yahoo! and Bing/MSN.
  2. Apps will play a much bigger role in search, especially the mobile arena. Google etc, could lose their stranglehold on this space, as apps steal market share.
  3. The importance of reputation management in search marketing strategies will become even more important as social media adoption balloons.

While the distance of her predictions aren’t all that far into the future, they do reinforce some of the discussions we’ve had internally with the ineedhits team. More importantly they also provide some guide as to what you should be considering in your plans for the next couple of years.

It’s only a short video, so have a watch a see which of her other predictions resonate with you. Feel free to share them below!



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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