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Wednesday, September 3, 2008

SEM Tips for Time-Strapped Small Business Owners

Posted by @ 8:21 pm

Never enough time in the day to complete all your tasks? Don’t worry your not on your own. Most small business owners and operators are in the same boat, trying to cram everything into the day which just seems to disappear as quickly as it started.

You know how passionate we are about search engine marketing and the success we can achieve for your website; however we know that sometimes you just have to put it on the backburner.

Well, the folks over at Search Engine Watch have put together a great list of 10 tasks you can complete in about 10 minutes which will drastically improve your search engine marketing results.

Knowing that your time-strapped (you’re probably reading this article close to midnight after a long days work), I have chosen the top 3 that I think will be the most helpful. Here they are:

1. Update Your Keyword Research

Keyword trends change with the season, the economy, and any number of other outside factors. Spend a few minutes looking at the keywords you’re currently targeting, and then go find something new and shiny to focus a new page of content on.

2. Place Your Address and Phone Number on Every Page

Local search is location-based. That sounds obvious, but many people forget that if their brick-and-mortar business relies on people showing up at your door, they need to tell the local search engines where they are. Putting your address and phone number on every page can help improve your rankings in location-based searches.

3. Rewrite a Poorly-Performing PPC Ad

Do you have an ad in your PPC campaign that has a pretty low click-through rate (CTR)? Try rewriting the ad to better focus on giving the user the experience they’re searching for. Alternatively, if you don’t have the time or expertise here, then leave the work to us.

Want to check out the 7 additional tasks? Then click here.

So use these tips and take out 10 minutes from your busy day to get stuck into making your search engine marketing efforts a success.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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