You’ve all heard it before, a top 10 listing on the search engines is vital because 48 per cent of users don’t look past the first page!
Guess what? – It’s much worse!
A new report out suggests internet users are getting more impatient, and now a whopping 68 per cent of users make their choice from the top 10!
The study, tabled by Yahoo!, iProspect and JupiterResearch, paints a dark picture for website owners who are siting below the top 10 results! Theoretically, they are only exposing their sites to 32% of searchers by sitting off the first page.
Can you believe that 23% of searchers change their query or switch search engines if they don’t find what they’re looking for in the first few results? So Top 3 is where you really “need” to be.
And if traffic and exposure alone aren’t enough to motivate your continued SEO efforts, the report also suggests that 39% of users believe that companies with top search engine placement are key players in their industry.
So if you placed your SEO
on the backburner, or are wondering whether search advertising
is useful for your business – this report highlights how important first page exposure on search engines like Google and Yahoo! is for your business.