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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, November 21, 2005

Search Usage – The Latest Figures

Posted by Rene LeMerle @ 6:08 pm
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New figures released by Pew Internet & American Life Project and comScore recently, show that search engine usage is becoming the new daily pastime of choice for most internet users. Move over email, search is here!

Though growth in the sector was always predicted to rise, the latest numbers show that it is growing well above all expectations, a great thing for online businesses.

Here are some amazing facts:

  • People using search engines equals 90% of all internet users.
  • Daily search engine usage has jumped from 31% (June 05) to 41% (Sept 05)
  • 59 million users a day in Sept 2005 (55% increase from June 2004)

    So with this many people using search these days, who was the king of search in Oct 2005. According to comScore statistics, the ladder for last month was:

    1. Google – 89.9 million unique visitors
    2. Yahoo! – 68 million unique visitors
    3. MSN – 49.7 million unique visitors
    4. Ask Jeeves – 43.7 million unique visitors
    5. AOL Search – 36.1 million unqiue visitors

    So it appears Google maintains the title, but with the overall numbers across the majors being so high, there’s no point in putting all your eggs in one basket. Well with the busy online season in full swing, it will be interesting to see how these figures change leading into Christmas.

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  • Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

    View Rene LeMerle's profile




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    Discussion (1 - comment)

    Hey good stuff…keep up the good work! :)

    By Bill Bartmann Scam - September 5, 2009




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