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Sunday, May 30, 2010

Search Snippets | Weekly Search Engine Wrap – 31st May 2010

Posted by @ 7:51 pm
  • NEWS

Facebook Acquires Group Chat/Share Platform Sharegrove

Sharegrove when integrated into Facebook (which seems inevitable) will allow users to communicate and share privately through the chat functionality.

Carol Bartz Announces October Search Update

Yahoo! CEO confirms that Yahoo! is still in the search race and promises an October update that amongst other things, will see them become prettier in search.

Google Confirms “Mayday” Update Impacts Long Tail Traffic

After much speculation in the forums, it was confirmed that the Google “Mayday” update was rolled out and rankings on the long tail were the focus of the update.

Facebook’s Open Graph About to Get Significantly Bigger, Courtesy of Demand Media

The importance of Facebook’s open graph is going to get a major boost when it gets included in the pluck social media platform – extending its reach significantly.

Evolving from beta to stable with a faster version of Chrome

After what seems like an eternity with the beta tag, Google has finally released a fully fledged version of their chrome internet browser.

New Tool for Brand Advertisers on the Google Content Network

Google in conjunction with their DoubleClick division now provides a filter that allows you to show your ads only on the 1000 largest sites with AdSense

We’ve officially acquired AdMob!

Google have now officially acquired AdMob and welcomed them into the Google family. A major step in Google’s efforts for mobile advertising.

Source: Microsoft Bing Taking Over iPhone Search

Rumors have surfaced that Microsoft Bing will replace Google search on the iPhone release next month. While details are still being debated, this could be a major coup for Microsoft if they pull it off.

Yahoo Redesigns Image & Video Search Pages To Show Trending Results

Yahoo!’s Image and Video search results page overhaul have generated double digit engagement improvements already.

Google’s Push To Speed Up Your Web Site

Website speed is now a part of Google’s ranking algorithm and Google seems to have made it a core mission to help us all speed up our sites. This is their latest effort.

Microsoft: we won’t use search engines in 2020

Microsoft offers up some future casting at a recent product launch in Amsterdam. There’s no doubt search is changing – but have they really got their finger on the pulse?

  • Tools & Tips

How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)

The king of SEM tips, Stoney deGeyter offers up some advanced PPC advice to maximize the returns from your advertising campaigns

Understanding Keyword Match Types

Match types are an important part of delivering qualified traffic in PPC campaigns and this post makes it easy to understand adopt the various match options available.

Understanding Semantic Search and SEO

Semantic search is discussed a lot but there’s still a large amount of confusion about what it is and how it works. The Search Engine Journal team break it down and have created one of the best semantic search resources I’ve seen.

Top 10 SEM Tips From SMX Advanced London 2010

Here’s a great 10 point wrap of the top Search Marketing tips from London’s recent SMX Advanced conference.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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