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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Sunday, July 25, 2010

Search Snippets | Weekly Search Engine Wrap – 26th July 2010

Posted by @ 6:47 pm
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  •  
  • NEWS

Google Readies Hong Kong-Based Q&A Site

Google’s efforts around the Chinese market continue with the launch of a Hong Kong based Q&A website. This will replace several products which Google was working on in conjunction with Chinese partners.

Google Revamps Image Search, Debuts Expanded Image Search Ads

Google has given its image service a facelift. In a somewhat Bing-esque style redesign, the service will display more images on the page and image details will only be available via hover info boxes or click through. Google has also opened up advertising on Image search to all advertisers, rather than just image retailers.

The Importance of the Journey: Search Trails and Destination Pages

Bill Slawski explores new papers that Microsoft is presenting at the Geneva SIGIR’10 conference which explore how Search Trails (The pages users visit after a search before reaching their destination) could/should be included in search results.

More Marketers Turning To Digital Media For Brand Building

A new report out by the DMA highlights that more marketers are choosing “Branding” as their main reason for digital marketing. Given the consumer shift online, it makes sense – especially from a reputation perspective.

Optimizing Yourself For The Yahoo! Microsoft Search Alliance

Yahoo!’s director of search marketing provides some vital tips for advertisers, publishers and webmasters to ensure they’re making the most of the new search alliance.

Skype Launches New Pay-Per-Call System for Advertisers

Skype has partnered with Marchex to deliver a new Pay-per-call advertising solution to the market. The only downside being – users must have the skype program and browser plugin installed.

Report: Click Fraud Rate Up To 18.6 Percent

It seems the paid search industry continues to battle click fraud according to the new report out by Click Forensics, with increases across the board.

Bing’s New Webmaster Tools Are Here

Bing has taken the wraps off the new webmaster area promising to “provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic.”

AOL Launches New Mobile Portal and Android Apps

The AOL have unveiled their new mobile portal with an obvious bias for the Android platform. The portal is for HTML5 supporting smartphones, with all the usual “touch” fanfare.

  • TOOLS & TIPS:

Conversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1

It’s almost unavoidable that websites will experience errors, but have you looked at your website’s error journey. Here’s some great points for turning errors into opportunities.

Landing Page Best Practices

Landing pages can have a significant impact on the success of your PPC campaigns, and the PPC Hero team cover off a good list of landing page best practices in this post.

How To Transform Search Behavior Into A Great Search Experience

Mark Sprague explains how to use the valuable insights from user search behaviour to guide your website architecture and content strategy.

Optimization Testing 101: Part 2 – 4 Reasons for Site Testing

Surprisingly 73% of marketers aren’t doing any testing whatsoever. Linda Bustos from the Get Elastic blog highlights the importance of optimization testing for your website and campaigns.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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