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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Sunday, June 13, 2010

Search Snippets | Weekly Search Engine Wrap – 14th June 2010

Posted by @ 9:56 pm
0
  •  
  • NEWS

Our new search index: Caffeine

Google formally announces the completion of the new web indexing system Caffeine which promise 50% fresher results, and the largest index to date.

Use Bing Social to search Facebook and Twitter

Bing announces the launch of Bing social bing.com/social – the first search experience that integrates Facebook fan page updates and other popular links.

An SMX sneak-peek at the new Bing Webmaster Tools

Bing unveiled their new webmaster tools which have been rebuilt from the ground up to offer more data, including a new user interface and enhanced charting functionality.

Google Alerts Drops Web Filter & Improves Quality

Google have tweaked their Google Alerts service to improve the quality and volume alerts. Good news for those of you using alerts to monitor your reputation.

Major Social Media & Search Engine Relationships

Great post from the Top Rank team highlighting which search engines are indexing which social media through their real time search.

SMX Video: Google’s Matt Cutts On Caffeine Launch

With all the talk about the Google Caffeine update completion, Matt cutts (aka Mr Google) explains how it will impact your website.

New Twitter Links to Play Significant Role in Resonance Algorithm

Twitter announces new URL shortening service which promises to improve security and also provide important quality insights for their resonance algorithm – used to promote tweets.

Google Expanding Local Tags, Pushing Them Into Mobile

Google’s fixed fee local ad product “Local Tags” is getting a nation roll out across the US and will also start appearing in the mobile search results.

Google Launches Page Speed for Ads

A new enhancement to Google’s Page Speed web performance tool which allows you to see whether page speed is being adversely affected by ads or trackers.

Google Testing New Google News Home Page (With Sharing Options)

Google is doing some extensive testing to Google News with reports emerging about “Editor Picks” and Sharing option trials.

  • TIPS & TOOLS

A Guide to Google AdWords Settings

The PPC Hero team take you through the myriad of settings in Google AdWords to help you understand what you can tweak to improve campaigns.

SMX Advanced Session: SEO For Bing Vs. Google

The experts share some of their learnings in the differences in SEO strategies for Bing vs. Google.

Crawl Errors now reports soft 404s

Google’s Webmaster Center is now reporting soft 404 errors on your site – which occur when your server says there’s a page when one doesn’t exist.

AdWords Campaign Experiments Beta: Split testing tool for your campaigns

A new adwords tool is released that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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