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Sunday, July 11, 2010

Search Snippets | Weekly Search Engine Wrap – 12th July 2010

Posted by @ 6:48 pm
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  • NEWS:

Google Commerce Search offered to Australian retailers

After being released and tested in the US for some time, Google has launched Google Commerce search to the Austrtalian market, giving online retailers a valuable site search functionality.

Google Sets Forum-Like Goals For Wave

After a lot of fanfare and then a rapid fade from the the spotlight, Google’s hoping its new alliance with a open source forum project will breath new life into the Google Wave communication tool.

More Smartphone Owners Using Local Search And Social Networking

We’ve touted the importance of Local Search marketing for small business for years and this new report out by Compete highlights that the proliferation of smart phones is making it more important than ever.

Google Considering Display Ads Across Network, Including In Maps, Gmail

Google has asserted itself as one of the bigger players in the display advertising space over the last couple of years and it looks set to get significantly larger as it considers display integration into its large array of web assets.

Hitwise Predicts Move Into Gaming For Google

Hitwise, the online competitive intelligence company, is predicting that Google will move into the Gaming industry as it represents the last major downstream industry that the search giant hasn’t created a presence in.

More Businesses Using Social Media To Gain Customers

According to a new report out by Regus, one in three US companies is successfully using social media such as Facebook to acquire new customers, and believe it or not, the US isn’t leading the way.

Bing Search Share Up 7% In June, Google Down 1%

According to Experian Hitwise, Bing has surged in June 2010, increasing its share by 7% while Google lost 1%. That said, Google is still the dominant force with 71% in total market share.

Where Is Search Going: Google’s Johanna Wright

An interesting post on the future of search by Gord Hotchkiss, where he taps in the crystal balls of Stefan Weitz, John Battelle and Johanna Wright from Google.

Facebook Acquires Travel Recommendations Firm

Yes, after Google’s acquisition of ITA, Facebook appears to be following suit with its own travel recommendation acquisition. Nextstop, a travel recommendation service,  will be absorbed by Facebook and the service moved across to the social network.

Yahoo And Zillow Partner On Real Estate Ad Deal

Although it seems that Yahoo! can’t buy a trick at the moment, it appears that Yahoo! is playing the vertical game, and it’s ad deal with Zillow reinforces its existing relationship with the real estate search service.

AdWords Expands Location Extensions:

For Google AdWords advertisers using location extentions in their campaigns (addresses are displayed for Ads), now you can display up to 4 addresses for your ads – an important improvement for multi location businesses.

  • TIPS & TOOLS

The 4 Pillars of Ecommerce Copywriting

Copywriting for the web is an art at the best of times. These 4 pillars of writing for e-commerce will help ensure your web copy hits the mark with your readers.

How to Make Your Content Trusted Content

Trust is key in the online world. So one of the biggest challenges for content producers is creating content that builds trust. Stoney De Geyter highlights some ways to build trusted content around your business.

12 Critical Keywords You Should be Monitoring in Social Media

When managing your brand online, you need to be tracking more than just your company name. Andy Beal, highlights the 12 areas you should be tracking to effectively manage your reputation online.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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