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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
It was just last week that we reported Google was shutting down a number of their underperforming products. Now it’s Google’s Print Ads which have seen the chopping block.
Google have announced that they will be closing down their Print Ads product on 31st March, with no new ads being accepted after February 28th.
Google’s Print…
The Google AdWords team has rolled out some new features for Local Business Ads which aim to make it easier and faster for searchers to find your business.
The new features have been broken into 2 sections: Info Window and Reporting.
So without further ado, here is an overview of the new features straight from Google:
Info Window…
Google have launched a new tool from the Webmaster Central stable which uses different ways to identify site URL’s and also creates Sitemap files.
Called the Google Sitemap Generator, it uses your webserver’s traffic, its log files, or the files found on the server to quickly find the URLs on your site.
Google Webmaster Trend Analyst John Mueller…
Search Engines
Although the deal was pretty well signed, sealed and delivered back in November last year, it is now official: Microsoft has trumped Google and Yahoo! to be the search engine of choice for Verizon.
Microsoft CEO made the announcement on the partnership at the recent Consumer Electronics Show in Las Vegas.
“I’m also thrilled to announce a new…
Search Engines
Yahoo has sparked controversy in the search engine marketing world by taking control of search advertising campaigns… without advertisers consent.
Included in new ‘terms and conditions’ of their Search Marketing program, Yahoo! have given themselves the right to change ads and keywords of their advertisers.
Here is the wording of the new provision:
Sponsored Search…
Search Engines 
Want more people to see your YouTube videos? Then you will be pleased with Google’s new initiative.
Reports are surfacing that Google has finally introduced YouTube videos into Google Maps. Although YouTube videos have been available to add to your local business listings for a while now, this new feature takes it one step further.
Videos can now…
Search Engines
Having your site penalized by Google can be one of the biggest problems for your site in its efforts to be seen in the SERP’s – exposure in the world’s most popular search engine is a must.
Recent discussion from Google users has centered around ways in which webmasters can tell whether their site is being penalized by Google.
To…
Google have gone one step further forward in its control of the search engine market with the introduction of a new option for AdWords campaigns to appear on mobile devices such as the iPhone.
The new option will be visible on mobile devices that have full HTML Internet browers, which actually means you don’t have to modify your ads or…
The Googlebot is Google’s mighty algorithm which determines how much to crawl each site it visits. Now Google have given you more power to control this process.
The crawl rate is the component of the Googlebot which determines the time the Googlebot spends on crawling your site. Obviously, Google would like to thoroughly crawl your site (so that searchers are…
Search Engines
So you’ve made this brilliant flash video for your site and its visitors, but how do you know if your visitors are actually watching it? Well now you can with Google Analytics which has recently added Adobe Flash tracking.
Google Analytics will now be able to track when a visitors uses an Adobe Flash application in a website, including the…
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