Advertisers using Google’s AdWords advertising platform will soon notice radical changes to its interface. Out are old methods for making changes to advertising campaigns and analyzing performance, and in are new, cleaner menus and analysis tools.

Google’s advertising platform remains the most widely used, and profitable, advertising platform. Advanced algorithms help AdWords deliver ads relevant to the content of the page on which its …

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Google’s new map tool is a blessing for bosses and a curse for wayward employees. It combines the features of Google Maps and Google Latitude. The new service, called Google Coordinate, allows a boss to keep track of their employees in real time.

Coordinate allows a company to keep track of everyone they have in the field. It allows a boss to set up …

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Recently, some users have noticed a redesigned interface for Google’s search results page. While users have become used to Google putting its navigation tools on the right-hand side of the screen, some users are seeing a navigation bar moved to a horizontal bar underneath the search text box and above the search results. Drop-down menus allow for a more condensed menu system than the …

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The ad formats used for Google Mobile and Google Maps have been redesigned – promising to increase the click-through rates by 100 percent.

The new ads are meant to work better for both advertisers and smart phone users according to extensive testing carried out by Google.

A new hyperlocal marker displays the proximity of consumers to the business locations of advertisers. This helps users determine …

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In the last few years, search engines like Google and Bing have put an emphasis on local search. This has been a tremendous help for many searchers who are looking for businesses in their local area. Recently, Bing decided to take their local search to the next level by teaming up with popular review site Yelp.

Yelp is known for providing access to reviews …

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Marketers have long understood the important of Facebook as an advertising tool, and the social network has never shied away from making money of those same marketers.

Facebook’s powers that be are quick to point out that the community of 900 million –and growing!– offers exciting advertising opportunities, and the way they scan user’s habits and interests makes it increasingly easier for marketers to advertise …

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A new alliance has been created between Google, IAB, AOL, Twitter and Facebook against ads that include badware. They have created a new group called Ads Integrity Alliance that is intended to protect all of the users of these websites from these advertisements. This initiative was recently announced by the organization that runs the website, StopBadware.org.

According to the organization, the alliance is designed so …

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Bing has offered access to a collection of webmaster tools to users, in much the same way as Google, for a long time. Recently, they introduced a few new features known as the SEO Analyzer and SEO Reports. Many webmasters like these new tools, and they provide site owners with a way to see what they’re doing right in this area.

SEO Reports

Every other …

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One of the big hurdles that online merchants have to overcome is convincing customers that they are legitimate businesses. With so many scams online, it is difficult for customers to be able to separate the good companies from the bad companies.

Thanks to Google, this may be a little bit easier for businesses moving forward. Google recently announced that their “Trusted Stores” program …

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Google has long been the king of search engines, but Bing has tried a number of different strategies to try to horn in on Google’s big market share.

One of the latest strategies that Bing has employed is partnering with Encyclopaedia Britannica to provide more relevant answers to questions. What exactly does this mean for the search engine battle?

How it Works

Bing recently announced …

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