While it is true that a Web page’s meta tags are not as important for ranking as they were in the early days of the Internet, ignoring them is still very risky nowadays – especially in regards to ranking on MSN.
Here is what MSN themselves have to say on this topic: “As the MSN Search web crawler MSNBot crawls your site, it analyzes the content on indexed pages and generates keywords to associate with each page. Then MSNBot extracts page content that is highly relevant to the keywords (often sentence segments that contain keywords or information in the description meta tag) and constructs the site description displayed in search results. The page title and URL are also extracted and displayed in search results.”
MSN goes on to explain: “Since the descriptions are extracted from your indexed web pages, the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results.”
This means make sure that your title, description and keyword tags are well optimized and contain information that appeals to potential visitors. To find out more about optimization, check out our Learning Center. Suitable optimization services include Business Essentials and Optimizer Kit PLUS.