Yahoo! has launched a new service allowing publishers to display Yahoo!’s pay-per-click ads. The new Yahoo! Publisher Network is self-serve platform aiming to provide small- and medium-sized web publishers with easy access to Yahoo! advertising and content.
The Network, which is currently still in Beta and by invitation only, is direct competition for Google’s AdSense Network. Yahoo! also announced that it had bigger plans for its new network. After rolling out the Content Match pay-per-click ads to publishers, Yahoo! plans to make services like Y!Q, Yahoo! Maps and “Add to My Yahoo!” available as part of the network.