A group of smaller search engines and directories has formed a new network as a counterweight to the large search engines that currently dominate the industry. While the focus of the new isedn.org network currently is on the pay-for-inclusion product they offer, it’ll be interesting to see if the network evolves from its mainly commercial focus to an advocacy body for the large number of smaller search engines and directories.
Here are some extracts from their press release: “A new player has entered the online search arena calling itself the Independent Search Engine & Directory Network (ISEDN.ORG). Founded by ExactSeek.com in late June, 2005, the ISEDN has rapidly grown to 47 member sites …
The ISEDN has adopted ExactSeek’s hybrid pay-for-inclusion model which offers top 10 website exposure to search engine advertisers at fixed, flat fee rates. Similar in concept to Google’s AdWords program without the pay-per-click element, the program has grown in popularity as pay-per-click costs soar and news of rampant click fraud continues to tarnish the pay-per-click model.
… Mel Strocen, CEO of Jayde Online, Inc., ExactSeek’s parent company, said: “There is tremendous interest in the concept of an independent search organization that can act as a counter to the heavyweights in the search industry. The ISEDN is looking to focus media and public attention on a more affordable and reliable search advertising model than the one being promoted by the current leaders in the pay-per-click world.”