Google is updating again. Over the last week, numerous webmasters have reported changes in PageRanks and backlink counts. Experiences are mixed, with some webmasters reporting PageRank increases on relatively new sites, while others reported PageRank drops.

Search engine results pages and traffic volumes seem to be constant for most webmasters up to now. Of course the most relevant measure of the impact of Google’s update doesn’t lie in PageRank changes, but in the level of traffic that you receive from Google, which means that you should definitely have a solid web statistics package for your site.

If you are interested in implementing a web statistics package, we can recommend Hitslink – especially since you can get a free 30 day trial.

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