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Monday, April 14, 2008

Salesforce integrates Google Apps – Take That Microsoft!

Posted by @ 4:09 am

Salesforce, a leading CRM solution provider has announced the release of Salesforce for Google Apps, which will see Google’s range of communication and collaboration tools integrated into Salesforce’s various customer management applications.

The integration of Google Apps into Salesforce is a lot more than a gimmick move by the CRM leader. It’s serious vote of confidence in the Google toolkit, which has been viewed by many in the enterprise market as not apt for serious business use.

As Google aims to dominate Microsoft in markets other than search, the support by Salesforce will help Google make inroads into the application marketplace – a vital alliance for the development of Office 2.0.

According to the Salesforce release post:

“Salesforce for Google Apps is a simple, yet powerful combination of Web-based business applications that streamline communication and collaboration and have the power to change the way you work.

With Salesforce for Google Apps, you can now run your favorite desktop applications and your Salesforce applications side by side by accessing Gmail, Google Calendar, Google Talk, and Google Docs all seamlessly from within Salesforce.”

If you’re a Saleforce user, or considering it, watch the video below to see how the Google Tools are integrated into the CRM application.

Now realistically, Salesforce isn’t an application that many small business owners will consider using given the costs. But Salesforce’s adoption of Google’s productivity tools, should be an endorsement that encourages small business owners to consider Google Apps in place of traditional software offerings such as Microsoft Office.

This is a serious coup for Google, as it will give the market that Microsoft has dominated for years a real shake up. Google isn’t the only company offering a suite Office 2.0 services (web based business productivity tools), but it’s by far the best known.

The biggest obstacle to Google App enterprise usage (or other equivalents) is fear. Fear of the unknown, fear of security, fear of compatibility. Salesforce’s integration will be hopefully encourage more businesses to have a second look.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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