Teenagers log onto the Internet more often and do more things online than ever before. A new report by the Pew Internet & American Life Project titled “Teens and Technology” reveals that 87% of teenagers between the ages of 12 and 17 are now online. Their favorite online pastimes are playing games, getting news and health information and online shopping (great news for online retailers now and in the years to come!).
Half of the 21 million American teenagers who are online spend time on the Internet every day. Teenagers also use the Internet as a way to communicate with others and connect with their friends, with 75% using instant messaging and many using this as a medium for expressing themselves through personalized icons and profiles.
However, email no longer is a “killer app” for these teenagers who now prefer instant messaging, cell phones and text messaging as a way to interact with their friends. Accordingly, teenagers also have broad access to advanced communication tools, with 84% of them saying that they own at least one device such as a desktop or laptop computer, cell phone or blackberry.