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Thursday, September 15, 2011

Report: 44% Of Last-Minute Holiday Sales Will be Mobile

Posted by @ 10:23 pm
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It’s that time of the year again… when most business owners are busy planning their advertising & marketing strategies for the upcoming holiday season.

To help you out, Google has provided some useful insights into consumer behavior and their last moment purchase trends. This information can be invaluable in helping you plan your marketing strategy to make the most out of the holiday season.

Google has studied the shopping patterns from the past 2 years which shows increased usage of mobile devices for shopping related searches and Google has concluded that the biggest source of shopping related search comes from people who do their holiday shopping at the last minute on their mobile devices. Google expects the volume of gift-related searches from mobile devices to surge this year as well.

Here are the main take away’s from the study:

  • While 15% of all “Black Friday” searches will be from mobile phones, Google predicts that 44% of total searches for gifts at the last minute will be from mobile phones and Smartphone’s.
  • A “double peak” in search volumes for retail brands around Black Friday and then the week before Christmas over the past two holiday season indicates that shoppers locate stores for last minute shopping through mobile searches. These are shoppers who miss the free shipping deadlines and are motivated to locate and shop at the nearest possible stores.
  • In AdMob network’s holiday retail survey, 65% of mobile device users have used their device to find a business, and then made a purchase at that business in person.
  • More than 33% of smartphone and tablet users plan to start their shopping before Thanksgiving, so be smart and start your campaigns early this year to reach these consumers.

How can you use this data to your benefit?
Whether your target is the general market or a specific consumer group, Google suggests looking at implementing their Mobile Ads into your holiday marketing plan this year. More details can be found here.



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Discussion (5 - comments)

[...] full post on ineedhits « [...]

By Report: 44% Of Last-Minute Holiday Sales Will be Mobile | World Top Template Forum - September 15, 2011



[...] Report: 44% Of Last-Minute Holiday Sales Will be Mobile Sep 16th, 2011No Comments [...]

By Report: 44% Of Last-Minute Holiday Sales Will be Mobile « Miami Beach Web Designer - September 15, 2011



[...] Report: 44% Of Last-Minute Holiday Sales Will be Mobile September 16, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Report: 44% Of Last-Minute Holiday Sales Will be Mobile | RM2 Project - September 16, 2011



[...] View full post on ineedhits [...]

By Report: 44% Of Last-Minute Holiday Sales Will be Mobile | Business Review - September 16, 2011



[...] Report: 44% of Last-Minute Holiday Sales Will Be Mobile — iNeedHits covered an interesting report released by Google last week. In it are all sorts of juicy tidbits including the rise of tablets and mobiles in the shopping world. Interesting, particularly if you haven’t moved into the mobile world yet. Big Marketing for Small Business also looked at The Growing Importance of Mobile Sites. [...]

By The Best Small Business Marketing Blog Posts and News for the Week of September 17, 2011 – DIYSEO - September 19, 2011




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