AOL has announced that traffic to their programming sites hit an all time high in March 2008 after 6 months on continuous growth.
Page views on AOL’s programming sites jumped 35% in March, compared to a year ago, while unique visitors rose 11%, to 56.5 million users, according to ComScore Media Metrix.
So what is the secret to such growth for AOL?
AOL Vertical Programming Executive Vice President Bill Wilson explains that “our strong growth is a direct result of rebuilding each and every one of our vertical Web sites over the past 12 months, with the goal of providing consumers highly relevant and rich experiences that focus on key passion points… The consistent and strong growth in both reach and engagement, along with the newly reorganized Platform-A, gives us a great opportunity moving forward to monetize our increasingly highly engaged audience.”
ComScore ranked AOL’s Platform-A as the No. 1 advertising network, reaching 170,537 million unique visitors in March, or close to 91% of all domestic online users.
Two of AOL’s core sites that received a makeover included Money & Finance, which rose 24% in year-over-year page views in March and Sports, which rose a massive 148%.
It would appear that AOL is doing something right with its transformation strategy and this may be just the beginning of a strong comeback for the former Internet king.