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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Online advertising is driving the growth in the UK advertising market, according to recent data released by the UK Internet Advertising Bureau (IAB) along with PricewaterhouseCoopers.
£1.4 billion ($2.5 billion) was spent on online advertising in the UK in 2005, a mammoth increase of 65.6 percent on 2004 figures.
While advertising sales across other forms of media dropped by almost $360 million in 2005, the overall increase of 2.5 percent in advertising expenditure across the UK was largely a result of the surge in online advertising.
Online advertising now accounts for almost eight percent of the market share, and is experiencing faster growth than any other advertising medium in the UK. It is anticipated that if this growth continues we can expect to see online advertising surpass national press advertising by the end of this year.
| Advertising Medium | Market Share (%) |
| TV | 23.5 |
| Press – Display | 21.2 |
| Press – Classified | 17.8 |
| Direct Mail | 13.6 |
| Internet | 7.8 |
| Directories | 6.4 |
| Outdoor | 5.1 |
| Radio | 3.5 |
| Cinema | 0.9 |
Search advertising spending increased by 79 percent in 2005 (£768.3 million was spent), accounting for 56.2 percent of the online advertising market share, while display advertising and classifieds also continue to show positive growth.
| Online Advertising Format | Spending (£ in millions) | Market Share (%) |
| Search Advertising | 768.3 | 56.2 |
| Display Advertising | 335.9 | 24.6 |
| Classifieds | 262.2 | 19.2 |
| Total | £1366.4 billion | 100 |
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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