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Sunday, January 10, 2010

Online Ads to be Charged a ‘Google Tax’

Posted by @ 7:20 pm

google-logoNews is surfacing that a report has been released & financed by the French government recommending that Google, Yahoo!, MSN and other big advertising companies be taxed on revenue made by online advertising.

The Zelnick Report says the tax would apply anytime an online ad or sponsored link is clicked in France and calls for a company to be taxed regardless of where it is based.

Dubbed the “Google Tax” it could raise up to the equivalent of $28 million US dollars for France.

So what’s the reason behind this tax?
Apparently there have been complaints from media companies that claim Google and other internet giants are profiting from their content for free. The proposed tax could be used to prop up creative industries that are having trouble keeping up with the digital world, such as musicians and newspaper publishers.

Of course, Google is none to happy with the proposal and has hit back. Google France’s Public Affairs Director Olivier Esper responded:

There is an opportunity here to promote innovative solutions, rather than extending the attitude of opposition between the internet world and the cultural world, for example through the approach of taxation.

If this tax is imposed, it is not yet clear what the ramifications will be for advertisers. I would expect that Google will pass on this tax to individual advertisers in some form.

There has been no timeframe on when the government will act on the report, but we will be sure to keep you posted on any future news.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

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Discussion (3 - comments)

[...] post: Online Ads to be Charged a 'Google Tax' | ineedhits Share and [...]

By Online Ads to be Charged a 'Google Tax' | ineedhits | Drakz Free Online Service - January 11, 2010

[...] more here: Online Ads to be Charged a 'Google Tax' | ineedhits Share and [...]

By Online Ads to be Charged a 'Google Tax' | ineedhits | Drakz Free Online Service - January 11, 2010

Now the true purpose comes out, This is the real reason France began with the nazi ban nonsense, you see Touche and deloitte has a guy traveling around the country trying to make an internet wide sales tax, partially funded by amazon and by your tax dollars at work, when he came to wisconsin to speak to the tax cronies on his plan we was with the lawyer who sues small right wing groups, he spoke to the wisconsin bar at the same time about the evils of racism and how they ought to try and release more crimminals, (since then wisconsin released 13,000 felons without getting dna from them). Most peole go out and vote when they want change, they behind the scense parasite s never rest in their efforts to rip you off and they are smart enough to sugar coat their plans by going after the most objectionable first, much like the nazis did, we can see the bans at ebay and google that violate the US Constitution yet no one has tagged these fats cash cows for their discrimination yet, which grows each day with the encouragement of behind the scenes type like these.

By auroranorth - January 12, 2010

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