Online advertising spend in the U.S is growing faster than any other advertising medium, increasing by 46.4 percent in the first quarter of 2006 from the same time last year.
This tremendous growth rate of Internet advertising (which only refers to display based advertising) as reported by Nielsen Media Research, sits far ahead of any other media, with Spanish-Language TV securing the second highest ad spend growth of 14.3 percent, followed by Outdoor which rose by 12.8 percent. The 11.1 percent increase of Network TV advertising was largely aided by the 2006 Winter Olympics (close to $1.1 billion was spent during the games).
Source: Nielsen Monitor-Plus, Internet data provided by Nielsen//NetRatings, July 2006
- Estimated online spending reflects display based advertising only. Reporting does not take into account the following advertising vehicles: paid search, service fees, performance-based campaigns, sponsorships, barters, partnership placements, advertorials, promotions, and desktop applications.
-Syndicated TV was omitted due to changes in tracking.
-Newspaper reflects display ads only.
-Coupon reflects CPG products only.
Overall advertising spend in the U.S. rose 5.6 percent from Q1 2005, with the top 10 companies spending $4.6 billion – an 11.4 percent increase compared to the same time last year. The 10 largest categories also increased by 6.1 percent, spending $10.5 billion on advertising.