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Sunday, December 28, 2008

November Search Metrics Now Out: Google Up, Yahoo! Down

Posted by @ 9:37 pm
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The search numbers for November 2008 have been released after a large amount of search activity during the month. Overall search queries rose as a result of the U.S. elections and financial crisis, while Google’s search share climbed even higher to a record 70.8%.

As we’ve seen in previous years, this also means that other search sites dropped slightly. One of the more significant changes I’ve noticed is the steady decline in Yahoo’s figures which dropped from 23.5% in Nov 07 to 18.8% in Nov 08.

As noted on the compete.com blog:

Yahoo!’s search market share and query volume growth were essentially flat last month. This marked the third consecutive month when Yahoo!’s share has held below 20% and a new market share low for the embattled company.

Essentially, there haven’t been any major surprises here other than the influence of MSN “Club Live” search. This is Microsoft’s “live search club” which allows users to play games using the Microsoft search engine to win a range of different prizes.

In November 2008, Club Live added 2.6 percentage points and almost 300 million queries to MSN. This represents more queries than Ask or AOL. With these numbers included, MSN’s search share looks a bit more impressive:

Of course, if you’re looking to get your site included in any of the major search engines, check out our range of submission services!



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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