Yahoo! beats Google in monthly search share! This is a phrase you hear very rarely and its a phrase that doesnt apply to the latest release of search statistics.

Thats right, Yahoo! still isnt even close to reaching Google when it comes to US search share. comScore recently launched the October statistics and surprise, surprise Google continues to dominate. Google’s share increased by 0.2% from September to now hold 66.3% of the US market.

The U.S. explicit core search market results are based on more than 16.6 billion searches conducted by comScore in October 2010 and their results are as follows :

• Google sites grabbed the first place with 11.0 billion searches which translates into 64.3% of the total core search queries.
• Yahoo! sites are in the second spot with 2.7 billion searches (18.5% of the total core search queries)
• Microsoft sites are in the third spot with 1.9 billion searches (12.1% of the total core search queries)
• Ask Network accounted for 598 million searches (3.2% of the core search queries)
• AOL LLC Network accounted for 346 million searches which is 1.9% of the total core search queries.

The search query results tell a similar story. Of the 18.4 billion search queries conducted in the US in October, Google sites hold onto first place with 11.8 billion searches, while Yahoo! sites are in second place with 3.4 billion and Microsoft in third with 2.2 billion.

I think Google owes its lead to the launch of Instant Search and its dominance in the mobile search space (Google holds 97.22% share).

Google is one of the only search engines that does mobile search well and while it holds such dominance in this area over Yahoo! and Bing, I can’t see its overall market share dropping anytime soon.

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