Google has been busy pushing into the mobile market with three big releases this month. First up, Google will begin selling advertisements on web pages viewed on mobile phones. This follows the announcement that the AdSense program will become available on mobile phones. The move is aimed at increasing Google advertising penetration further into the mobile internet. Like the desktop version, it will be targeted at publishers and site owners. The third mobile offering from Google is a click fee, free period for Google AdWords users, who run advertisements on mobile phones.
“We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones. In the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature – and any resulting clicks – for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.
Each ad’s eligibility will be determined by its landing page and only ads with landing pages that can be adapted for viewing on mobile browsers will be shown. You can monitor each ad’s performance via a special performance tracking page within your
account called “Performance Data: Search Ads on Google Mobile
After November 18, those who have qualified for the free clicks will be charged, unless they opt out of the mobile advertising service. As the market is small and generally intolerant of advertising on their personal devices, not too much the limitations of current WAP technology, advertising on mobile phones is often overlooked.
Google is now providing a variety of cost effective tools to reach mobile phone users. User backlash should not affect providers and suppliers as users control their content. However, with more offline content now available online, the number of those who use both desktop and mobile communication devices will increase.
Early adopters of the relatively new mobile advertising services from Google stand to benefit the most – before it becomes over crowded and ultra competitive.