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Thursday, July 13, 2006

New York Times Offers Personalized Press

Posted by @ 10:03 pm
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Personalized homepages are all the rage at the moment, and with the proliferation of the internet and Web 2.0 innovations, traditional media icons are being forced to catch up or fade away.

The NY Times is the latest traditional media organization to venture out in the world of personalized homepages. “Mytimes.com” as it is appropriately named, employs some of the great user controlled benefits of Web 2.0 and RSS technology.

At this stage, Mytimes.com has only been released in a beta form, with a current limit set to 5000 users. It offers readers the option to select which parts of the news source and selected 3rd party blogs and websites they wish to receive via RSS feed. The restrictions on sources could be the undoing of the new site as most competitors allow complete user control.

Considering the NY Times is already competing with other online news sites like, Yahoo! Google and MSN not to mention the other RSS feed aggregators, which give users access to unlimited sources, it could be a case of them missing the boat. Well at least the NY Times faithful will be able to access their favorite news source from their own personalized page.

Until the service is open for mass consumption, it is hard to determine whether Mytimes.com will actually be a good move for the New York press icon, but at least their trying to catch up with the technology revolution. As for the rest of the traditional newspapers out there, it makes you wonder where they’ll be in a couple of years…



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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