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Thursday, October 26, 2006

New Yahoo! Bookmarks – What about Del.icio.us?

Posted by @ 7:44 pm
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Yahoo! has unveiled a new bookmarks service. While not totally new – they’ve taken an old and somewhat unpublicized bookmarking service and given it a total overhaul. Which begs the question – What are their plans for del.icio.us?

The new Yahoo! Bookmarks service which is built on their old bookmarking service claims to have around 20 million active users, compared to del.icio.us which only has 1 million users to date.

The new service, available from new.bookmarks.yahoo.com includes a new interface and new back end, with the key improvements including caching of all text on a page, thumbnail page views, and of course tagging and categories.

Tom Chi, one of Yahoo!’s developers created a great screencast overview of the new service which can be viewed here. Compare it to the old Bookmarks service, which is viewable here, and you’ll get an understanding of how big the makeover was.

Yahoo!’s Bookmarks integrates with their recently launched new toolbar to allow for simple one-click bookmarking and suggests bookmarked pages when using the toolbar for searching.

What will be interesting is if they fulfill on their suggestions that the new bookmarks might be integrated into their search results. So you might start seeing peer bookmarks along side Yahoo!’s organic and paid search results in the not too distant future.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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