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Monday, March 15, 2010

New MSN Homepage is a Bing Traffic Goldmine!

Posted by @ 7:31 pm
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Touted as “its most significant homepage redesign in over a decade”, Microsoft has begun rolling out its new homepage to select users.

Microsoft says the redesign includes more than 30 updates that are based on 70,000 pieces of customer feedback. These new features include:

  • TrendWatch – Highlights of daily top trends on Twitter
  • Hyper-local Tweets – Highlights tweets from your location, available on the new Local Edition through Bing
  • My Cities – Allows you to save up to 3 cities to follow in the Local Edition of the homepage.
  • A new MSN butterfly logo
  • Larger Bing search box
  • Live streams from Windows Live “What’s New” feed, Facebook & Twitter

new-msn-age

What’s certainly promising about this new homepage is the traffic it’s generating to the Bing search engine. Bob Visse, GM for MSN at Microsoft, recently told Greg Stirling from Search Engine Land that over the course of the beta period, the company had tweaked the Bing search box and its presentation at the top of the page to make it more prominent. This has resulted in almost 50% of Bing’s search queries coming from this little box.

If you don’t have access to the new homepage yet, then you can preview it at http://www.msn.com/preview.aspx

From a design perspective, I think it looks pretty neat. Although not as minimalist as Google, the layout is quite simple, easy to navigate and has some great features.

What do you think of the new homepage? Feel free to share your thoughts below.


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Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (1 - comment)

I dig it whats even greater about it is that I can see latest friend upodates to my facebook and add comments without leaving the MSN page In which i find myself participating more with FB .. I also like the clean slate white look and lay out of the page and the local edition gas price location, resteraunts review I use all the time ..

By richie - March 16, 2010




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