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Wednesday, March 25, 2009

NEW: Google Unveils Search Upgrade – Longer Listings and Better Relevance

Posted by @ 4:27 pm

Google announced a new range of enhancements to its organic search results on Tuesday which will improve relevance and the user experience.

Unlike recent tweaks and tests, these SERP changes aren’t being launched under the beta banner. It would appear (at this stage) that they’ll be a permanent modification to the result pages.

The enhancements are essentially two fold

1. Longer Listing Snippets

Users who providing multi word (more than 4 term) searches will often be presented with longer snippets in the search results pages.

According to Google:

When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page.

google-longer-snippetsThe increased snippet size has important ramifications for SEO-ers. As Google often grabs its snippets from page copy rather than meta descriptions, it will be more important than ever to ensure page copy embraces key long tail keyword density

2. Improved Related Search Recommendations

Google have has also implemented a new technology that allows the search engine to provide ‘more’ related search recommendations, and more importantly, relevance of recommendations will be significantly improved!

…we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).


The enhanced recommendations provide website owners with a great keyword tool. If Google, via its new recommendation technology, provides users with a list of other relevant searches – its only logical that these suggested terms become of part of your keyword strategy (assuming they’re relevant to your site).

Any improvement to relevance in search engines is a welcomed enhancement. But for website owners – these offer some important opportunities and challenges that should be addressed.

If you’ve got some ideas on how you plan to leverage the new Google enhancements for better SEO results, why not share them with the rest of our readers!

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

One of my colleagues at G3 say’s that the increased snippet size will mean that less options will appear on a single page when searching?

By Marianne McDougall - March 31, 2009

Thanks for the post!

As told before, ‘Content is King’ and still remains to be.



By Chris J. Politzki - April 22, 2009

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