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Monday, October 12, 2009

New Google Translate Gadget: Your Website in 51 Different Languages!

Posted by @ 12:14 am

Good news for webmasters who have non-English speaking visitors to their website. Google have recently launched a new gadget which allows website owners to make the content on their site available in 51 languages.

The gadget is powered by Google Translate and here is the official word from Google in their announcement post:

Now, when people visit your page, if their language (as determined by their browser settings) is different than the language of your page, they’ll be prompted to automatically translate the page into their own language. If the visitor’s language is the same as the language of your page, no translation banner will appear.

Below is an example of how the translation banner would appear at the top of your webpage.


In order for webmasters to get this gadget, they simply need to copy and paste some code onto their website or blog. There are more details about the code here.

This new gadget does, however, come with a warning – it will not produce perfect translation. In fact, Google Translate Project Manager Jeff Chin admits it should simply be used to allow visitors to “get the gist” of a web page.

However, I think this gadget is pretty cool. By giving webmasters control over how visitors see their pages, it expands the reach of the website to a whole new group of internet users all over the world.

Are you likely to use this new Google Translate gadget on your site? Feel free to share your thoughts in the comments section below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

Google’s innovation in the automated translation space is really important for helping website owners reach global audiences. My only concern is that the approach has serious fundamental flaws that will be difficult to correct, and are troubling for website owners, just a few examples:

1) Intrusive Google Brand/Logo – Today Google brands the publisher’s site with it’s highly visible logo in the pop-up header, talk about free advertising, but tomorrow you may find Google Ads displayed prominently in that section on your site. This is very intrusive to the content owner’s web page.

2) No search indexing or page rank – As the data does not reside on your site, there is absolutely no way for it to be indexed by Google, Microsoft, or Yahoo! We can’t expect search engines to index foreign content that does not actually exist on our site. This means that your site will be unable to attract organic foreign traffic.

3) No user writing – If you want your foreign users to write information to your webpage (i.e. – post comment, community content) in their native language and allow other users to view that comment in their native language this tool does not support that. This is important when you want users to interact with you or each other in their native language.

There are different tools that do address these google weaknesses (I am happy with Nonetheless, nice to see more attention being placed on going global by these companies.

By Chris Gnut - October 13, 2009

[...] New Google Translate Gadget: Your Website in 51 Different Languages! [...]

By Benefits of Consulting a Travel Agency for an International Vacation « WETONG Blog - October 14, 2009

I would like to see a translation into Esperanto the International second language,
spoken in most countries of the world
I did try to look for it. Perhaps I missed it?

By rangerjohn - November 6, 2009

That’s neat. I know it’s been late. But just bump into google search and found your site. I love google translate. I use it for my local forum usually. I don’t have to translate manually.

Now with this widget, I think I can harness the tool for my visitor.

Thank you for sharing.

William M. Felix

By William M. Felix - May 11, 2010

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