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Sunday, December 14, 2008

New Google Tests Uncovered: Enhanced Listings and PageLinks

Posted by @ 8:33 pm

The team down at Google are at it again. A new round of tests and tweaks to the SERPs has surfaced.

Last week, several key blogs reported this latest batch of Google tests which include PageLinks (a term coined by Danny Sullivan) and Enhanced listings

Most of you will be familiar with Sitelinks, the additional links provided by Google for some listings when they secure the top spot for particular searches.

Now Google is offering links to particular areas on a page for certain listings. It appears that Google is recognizing web page anchor points and allowing searchers to navigate to these directly from the search results.

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Enhanced Listings:
For sites that offer users the ability to review products and services, Google is now extracting these reviews and other data and displaying it in the SERPs.

Sites such as Yelp, CNET and simply have to label listing information in a certain format and Google will display it in the search results (see below).

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Given the importance that users put on customer reviews in their decision process (see Matthew Elshaw’s post this week), this will add more even more trust to Search results.

If you’re a business owner, it’s even more reason to encourage your ‘happy’ customers to rave about you online.

I’d be keen to see both tests become permanent additions to Google’s search results, as they offer improved experiences for users and businesses/content providers.

What do you think? Would these improvements enhance your search experience?

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

Cool, it will help to boost the business growth and make more business matter to the business prosper

By Katie - December 16, 2008

Great info now we can improve our seo results.

By Poseidon SEO,SEM,SMO - December 16, 2008

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