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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, September 11, 2006

New: Google Recommendations; Searches, Web Pages & Gadgets

Posted by @ 5:18 pm

Google has released a new module for their personalized homepages. Google Recommendations uses your searches to present other information that will be of interest to you.

Titled “Interesting Items for You”, Google Recommendations encompasses 3 areas. Currently it features “Searches”, “Web Pages” and “Gadgets” and displays them using a tabbed layout in your personalized Google homepage.

According to the Google Operating System blog:

“The searches were previously available in Search History Trends and included the top gaining queries related to your searches. So the recommended items have two qualities: they are popular and related to your searches.”

Phil Bradley from SEW shared his thoughts on the new module, and from his feedback it appears while there is still room for improved accuracy and relevance, the system seems to be heading in the right direction.

So what is the real gain for you as a searcher? Google’s storage of your historical search data is being used to tailor your search experience further. As Phil noted the searches offered from Google Recommendations presented very different results to that of the standard search engine.

Google’s results are obviously re-assessed based on your previous searches and more relevant listings are presented via the Google Recommendations module.

It’s important to note that you need to turn Google’s Personalized Search on for any results to be displayed in the Recommendations module. With no previous history, the module has no data to work with.

Oh well the proof of the pudding is in the eating, so I am off to test drive the new Google Recommendations for myself. Feel free to leave your thoughts on Google’s Recommendations module after you give it a test.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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