Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, September 3, 2007

New Google News Publishing Deal – Stealing Traffic & Revenue?

Posted by Rene LeMerle @ 4:03 am
0
  •  

Google News has commenced publishing full news stories from four major news agencies – a move that is likely to take traffic and revenue away from other online news sources.

The new deal will see content from Britain’s Press Association, The Associated Press, Canadian Press and Agence France-Presse, published on Google pages as they don’t have their own websites.

Along side the announcement of the deal, Google has discussed the implementation of the “duplicate detection” process, which aims to give more value to original news content providers.

According to the release post by Business Product Manager Josh Cohen:
“Our goal has always been to offer users as many different perspectives on a story from as many different sources as possible, which is why we include thousands of sources from around the world in Google News. However, if many of those stories are actually the exact same article, it can end up burying those different perspectives. Enter “duplicate detection.”

Duplicate detection means we’ll be able to display a better variety of sources with less duplication. Instead of 20 “different” articles (which actually used the exact same content), we’ll show the definitive original copy and give credit to the original journalist.”

In an attempt to appease news syndicating websites, Google suggests that no ranking favors will be given to the articles they publish on behalf of press agencies. However with the “duplicate detection” process in place – there will be more space in the results – hence pushing the press agency content higher in the rankings anyway.

At this stage, Google hasn’t implemented any advertising next to the articles, but many suggest it’s only a matter of time before the search giant monetizes such valuable news content.

Expect to see a backlash as newswire websites, that are paying for content, see a drop in traffic and start the cries that “Google is stealing their revenue”.

Related posts:



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile




Top 10 Listing!
Get more targeted visitors to your site! No click fees!
Find Out More Here

1000+ Guaranteed Visitors
Get thousands of guaranteed website visitors to your site in 30 days!
Get Started Here



Discussion (Not Started)


Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments
  • Robin: Thanks Courtney....
  • Royce: This is a big concern. Search results are...
  • Courtney Mills: @Robin check out this info page from Link...
  • Robin: Courtney Where do you add your company...
  • Andy Gage: Good Tips! I've also not done much on Lin...
  • Courtney Mills: @ Luke M, Great concept and the website d...
  • sever3d: I am following those tips as well on each...
  • Luke M: Hi Courtney, If you enjoyed Melissa's ...
  • Nick Stamoulis: Every page of a website should have uniqu...
  • faisal: is there major diffrence between fire fox...