Finally, Google has entered the world of ecommerce. Yesterday, Google unveiled Commerce Search which promises to make e-commerce searching as easy as using Google.com.
The release is timed perfectly for the holiday season rush, which happens to be online retailing’s busiest time of the year.
Google Commerce Search is a new enterprise product which allows website owners to power online retailing directly via cloud based product database. According to the New Google Commerce Search area, it aims to:
Improve your shopping experience with fast, intuitive Google search technology.
Enable visitors to find the right products faster
Filter results by category, price, brand or other attributes
Provide user-friendly spelling options and synonyms
Increase website conversions and sales
Boost or promote chosen products within search results
Deploy search solution in days, and scale effortlessly
Customize, track, and optimize performance
To use Google Commerce Search, users will submit their product data to the Google Merchant Center and Google Product Search. This can be done via direct upload, data feeds or using Google’s API.
User can then go to the Commerce Search administrative console to customize look and feel of the search experience, and also add special offers, promotions and other product/search options.
As with most Google enterprise offerings, there’s extensive reporting to ensure you can optimize the results from your online retailing efforts.
Now before you cancel the subscription to your existing e-commerce software or application, note that the new Google Commerce Search starts at a cool USD$50,000 per year. I’m sure a more affordable model will be released in due course.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.