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Wednesday, May 1, 2013

New: Google Analytics Customer Purchase Journey Tool

Posted by @ 10:45 am

Google has recently released a new analytics tool to help businesses know just how customers decide to purchase from their website and how long that takes.

What Google has released is called the Customer Journey to Online Purchase and this new interactive tool is revolutionary in how it collects customer habits to better help you serve your business and customer needs.

The tool describes in great detail how customers interact online. Whether they respond to advertisement quickly, what types of online advertisement they respond to and how long they take before deciding to purchase any product or service. This tool also breaks down the data by industry so you will better know just how to grab the attention of potential customers as well as compare your results to those of your industry’s benchmark.

This tool takes over 36,000 different analytics from 11 different industries across 7 countries and places them in one tool. You get to see just how your customers find you whether it’s due to online ads, banners, search engines and which results they used, and other sites such as affiliate links on blogs or 3rd party advertisements.

Google explains its philosophy behind the tool:

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s important to understand the entire customer journey so you can measure all of the elements that contribute to your campaigns, attribute the right value to them, and adjust your marketing budgets where appropriate.

The Customer Journey to Purchase Tool allows businesses to finally get the all-in-one data arrangement they have been asking for. They finally get to know just exactly how their customers find them, how they make purchases, and exactly how long they take. This not only helps them to properly target advertisement, they will now know which type works best for their ROI.

You can start working with the Customer Journey to Online Purchase Tool here.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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