For all you Google advertisers, a new AdWords interface is readying for launch with the promise of a faster, clearer and more intuitive user experience.
Talk of the new interface started back in Nov 2008, and whilst still in beta (no surprise given it’s from Google), the new AdWords platform is getting close to widespread launch.
From the launch blog, Google highlights the following as just some of the exciting features being tested:
Performance graphs: Spot trends over time with custom graphs on every campaign management page.
Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
As with any launch of a new interface, there are inherent risks with unfamiliarity causing users confusion and anger. Google has released a busy schedule of education to ensure the final launch goes with as little negative to impact to advertisers as possible.
This education campaign is being rolled out across various mediums with a range of videos and blog posts leading the charge. The unimaginatively titled “New Interface Thursdays” posts will be your primary source of lessons and “how to” guides on the new AdWords interface.
Here’s the first video in the series to wet your appetite.
The new interface promises some long overdue improvements, so if you’ve not yet cast an eye over the beta release, I recommend popping over and having a sneak peek.
If you’ve already given it the once over, share your thoughts with the rest of our readers.
Will it streamline your ad management?
Do you think it will help you achieve better results from your Google PPC campaigns?
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.