Google has announced the acquisition of Trendalyzer software from Gapminder and in-game advertising company AdScape Media via the Google Blog. These latest purchases do provide some insights into where the search giant is focusing some of it’s attention.
Trendalyzer Software, acquired from Gapminder, turns figures and stats into bright interactive visuals. So where does this fit into Google’s direction? According to the Google blog post (Official Google Blog: A world in motion):
“Like Google, Gapminder strives to make information more useful, and Trendalyzer will improve any function or application in which data might be better visualized.”
Google is more of a library than a data/information manipulator. So my guess is that Trendalyzer will be used either for bolstering up their range of business related online applications (e.g. Google Spreadsheets) or to improve the UI of their services (i.e. Google Analytics or AdWords reporting).
AdScape Media are an in-game advertising company out of California. There’s no kudos for realizing that where there’s an opportunity to advertise, Google’s looking at it. Considering Microsoft already have the inside advantage on Xbox advertising, it was only a matter of time before Google tapped into the in-game advertising market.