Well it has been a long time coming, but finally Google have offered the inevitable – a simple free web page design service.
Search engine marketing is easily the most rapidly growing marketing channel around the world. So what restricts companies from capitalising on this hot marketing trend? The lack of a web presence. Google have helped remove this boundary by offering an easy web design solution for all businesses.
It’s a simple case of arithmetic. Grow your potential customer base by making it easier to enter the market. Other search engines have offered similar services for some time, so it is surprising that Google have taken this long to follow suit. Yahoo! have offered a similar product through their GeoCities service which includes some basic hosting also.
So whilst the new Google web page creator is a step in the right direction, there is still plenty of scope for improvement. In what looks like a direct effort to compete with Microsoft’s new “Live” offerings and other web design and hosting solutions, Google still have some work in presenting an all encompassing solution.
My initial attempt to trial their web page creator service was blocked by what appears to be a regular Google beta issue – their capacity had been exceeded shortly after beta launch. But not put off by my first failure, I endeavoured to try again at the time of writing this article, to be finally granted access.
The service appears to be quite simple to use, and offers a relatively professional looking web page for beginners. Whether this will service the needs of a genuine business looking for a proper e-commerce style web presence, I am not sure, but for people starting out and wanting a basic website to get the ball rolling, it’s a great solution.
I am interested to know whether preference will be given to Google hosted websites when it comes to their search engine rankings, as surely the new website service will provide web pages that strictly adhere to their guidelines (other than content of course).
Stay tuned as I test the theory, and provide an update in the coming weeks….