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Friday, November 3, 2006

New: Amazon A9 Launches Clickriver Pay-Per-Click Network

Posted by @ 1:07 am

As the pay-per-click search advertising market continues to grow rapidly, has invested in its own pay-per-click advertising platform based around their A9 search service.

Clickriver, as it’s been labeled, will compete with the likes of Google AdWords and Yahoo! Search Marketing, who are by far the leading providers of sponsored listings and pay-per-click advertising.

Initially, the Clickriver service will only serve ads across the website, with restrictions being enforced to ensure no conflict exists between Amazon’s content and the sponsored listings published.

It’s an interesting move by Amazon, considering the strength and coverage of existing players in the pay-per-click marketplace. Potentially Clickriver has some revolutionary facilities that will be tested on and then released across the rest of the web.

Clickriver is currently calling for participants to join in the closed beta testing of the new pay-per-click service. Time will tell whether it will be a genuine competitor against Google AdWords and Yahoo! Search Marketing’s platforms. At least they’re making the most from the real estate.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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