As the pay-per-click search advertising market continues to grow rapidly, Amazon.com has invested in its own pay-per-click advertising platform based around their A9 search service.
Clickriver, as it’s been labeled, will compete with the likes of Google AdWords and Yahoo! Search Marketing, who are by far the leading providers of sponsored listings and pay-per-click advertising.
Initially, the Clickriver service will only serve ads across the Amazon.com website, with restrictions being enforced to ensure no conflict exists between Amazon’s content and the sponsored listings published.
It’s an interesting move by Amazon, considering the strength and coverage of existing players in the pay-per-click marketplace. Potentially Clickriver has some revolutionary facilities that will be tested on Amazon.com and then released across the rest of the web.
Clickriver is currently calling for participants to join in the closed beta testing of the new pay-per-click service. Time will tell whether it will be a genuine competitor against Google AdWords and Yahoo! Search Marketing’s platforms. At least they’re making the most from the Amazon.com real estate.