MySpace, the social network phenomenon seems to be maturing with age. According to a recent report by comScore, the once teen dominated network is attracting a more mature demographic.
It is widely recognized that MySpace has tremendous marketing potential with its huge captive audience. The only challenge for businesses is that its audience is predominantly the youth demographic. Well maybe not!
According to comScore’s latest analysis, as the social network gets older, so is its audience, with more than half its users now 35 years of age or older.
For businesses looking to tap into the power of MySpace, this is great news. Where once it was believed only youth orientated industries would be able to capitalize on MySpace’s popularity, the shift in age demographic means that it could now be viable for a wider range of advertisers.
The report, which compared the demographics of several major social networking sites, suggests that MySpace offers access to the widest age demographic of those analyzed.
“While the top social networking sites are typically viewed as directly competing with one another, our analysis demonstrates that each site occupies a slightly different niche,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “MySpace.com has the broadest appeal across age ranges, Facebook.com has created a niche among the college crowd, Friendster.com attracts a higher percentage of adults, and Xanga.com is most popular among younger teens. There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader.”
If you’re looking to jump on board the social networking phenomenon, it’s important to ensure you’re in the right one. Get the full details from comScore and start making friends in the right online neighborhoods!