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Sunday, October 12, 2008

MySpace Launches “My Ads” Advertising Platform

Posted by @ 11:50 pm

Social network MySpace has just launched their own advertising platform that lets anyone promote their site on the MySpace network. Similar to “Facebook Ads” the program is a way to tap into the millions of MySpace users based on their demographics, location and interests.

In essence, the program works in a similar way to any pay-per-click program. Users create ads, select their targeting options, choose a budget and let the ads run. Like other programs users are only charged when somebody actually clicks on their ad.

While the program looks very similar to the “Facebook Ads” platform, it has a few important enhancements over its competition.

Firstly, advertisers have a wider variety on the look and feel of the ads they create. Users can choose between a 728×90 or 300×250 ad unit and can create an ad with pre-built templates and a Flash tool, or upload their own. (Facebook only allows advertisers to use a pre-determined headline, image, description format.)

Secondly, MySpace offers more advanced user targeting. Facebook’s targeting works by matching interest areas put in by users directly, so if you say you like motorcycles, you can target people based on that. MySpace’s platform is different; it builds a profile of each user, based on their activity on MySpace and places them into different categories.

So if you want to target Men from New York who like snowboarding, you can, there are 17,689 of them.

If you’re ready to try “My Ads” for yourself, head over to, setup your ad and let us know what you think!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (1 - comment)

This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.

myspace is easily worth at least a billion, and where is the value coming from other than members/the communities content and activities.

How much ad revenue is myspace sharing with members that generate ad revenue for them ? Are they giving anything back to the community that has put them where they are ?

I am technology consultant, and this summer I became so feed up with the share cropper mentality of sites like myspace that I decided to build an application that shares the wealth that is created with the community.

We also have a stand alone ad service and we have a granular micro revenue sharing service that allows members to share their revenue with Friends, Groups, or Causes.

And unlike myspace and the rest we will be releasing most of the service to the open source community because we know we are not the smartest guys in the room.

By william - October 13, 2008

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