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Thursday, May 12, 2011

Move Over iTunes: Google Music Has Arrived!

Posted by @ 11:52 pm

Not content with just being a search engine, Google has unveiled its very own streaming music service.

Google Music was launched at the company’s I/O developer conference in San Francisco earlier this week.

Google also has some good news for movie lovers – a movie download service has been launched that allows users to rent and view movies for $1.99 to $3.99 on any Android device. What is so cool about this service is that viewers can pick up their movie from where they left off on another Android device. Plus can watch the movies when there’s no data connection (e.g., on a plane).

The launch of these services has put iTunes, Netflix, Sonos, Amazon and Microsoft Zune on notice as the battle for popularity in the cloud-based streaming services intensifies.

Google Music is currently available by invitation in the US only, but it allows users to store up to 20,000 songs in MP3, AAC, WMA, and FLAC file formats in the Internet “cloud” for free. These files can be later streamed to users’ PCs and Android handsets. Music is then easily managed through an app called “The Music Manager” and users can search through their music library via a prominent search bar at the top.

Check out the video below for more details on Google Music.

One drawback that Google Music faces in comparison to its competitors is that it still does not have licensing rights from music labels. So at this stage, users cannot purchase music through Google Music. But this is something Google is working hard to fix:

“We’ve been in negotiations with the industry for a different set of features, with mixed results,” Google told Billboard the night before the announcement was made. “[But] a couple of major labels were less focused on innovation and more on demanding unreasonable and unsustainable business terms.”

Here are some highlights of the service:

  • Easy transfer of music from iTunes
  • An instant mix feature that lets users create playlists of similar compatible songs that can be accessed from anywhere as long as users are connected to the internet
  • Once all your music is online, it will always be available and the playlists are automatically kept in sync
  • Recently played will automatically be available offline and you can specify the music you want to have available when you’re offline

If you’re keen to try the service, you will need to request an invitation at and sign in with a Google account before the service is activated.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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