Initially Google only included its social search results in real time search, then Twitter feeds started making an appearance and now Google has upped the ante by including a range of new social media sites to its real time search.
Sites now included in real time search include Quora, Buzz, Gowalla, Facebook, MySpace, Google Buzz, FriendFeed, Jaiku, Identi.ca, and TwitArmy. This indicates that Google has finally realized the importance social signals in making search a better experience.
This change in Google’s search results seems to be a part of the many changes being brought in by recently re-appointed CEO Larry Page.
The update was actually first noticed by one of the sites themselves. Activities on the Quora site, including asking questions, adding answers, voting answers and submitting posts are now being indexed.
Though no official statement has been made by Google, a significant increase in the real-time results of Quora activities has been uncovered and appears like this:
What’s interesting to note is that we were all under the impression that Facebook data has been included in the results for some time, but the timeline in the image below indicates this inclusion is only recent.
Bing also has been reported to be doing similar social research, and including social feeds like status updates and links shared from fan pages on Facebook and Twitter feeds. Given that Bing has a better relationship with Facebook (in comparison to Google) it is expected that Bing will be able to integrate Facebook’s Open Graph data into its search results.
What other social sites you would like to see included in Google’s realtime search results? Feel free to share your suggestions below.