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Saturday, June 24, 2006

More Bundling: This Time, Google Toolbar and Adobe Shockwave

Posted by @ 3:25 am

Google and software company Adobe have announced a deal that will see the Google Toolbar being bundled with Adobe’s Macromedia Shockwave Player download.

At this stage, the multi-year deal is just a pure bundling of two separate services without any integration between the Google Toolbar and Shockwave, which will be extended to other Adobe products over time. As such, the deal’s main aim appears to be a competitive move against Microsoft, being another tactic with the aim of getting the Google Toolbar onto the browsers of Microsoft Internet Explorer users.

Maybe there is more to this deal though. Google’s and Adobe’s spokespeople emphasized how much the Google Toolbar will help Adobe Users find information on the Internet.

Omid Kordestani, senior vice president of global sales and business development at Google, worded it this way: “Adobe customers are some of the most savvy, enthusiastic consumers of Web content, and we think they’ll love the fact that Google Toolbar will let them take the power of Google search with them anywhere on the Web.”

But if it’s true that Adobe users are fairly savvy Internet users, it seems safe to assume that many of them would already be using the Google Toolbar anyway. So maybe this is only the start of bigger things to come, for example a full, seamless integration of Google Search into Adobe products?

Either way, the folks at Adobe certainly like Google – the Adobe website proudly uses Google for site search, too.

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