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Sunday, January 16, 2011

Mobile Keyword Data Now Available in AdWords Platform

Posted by @ 11:08 pm

If you are finding it difficult to keep a track of what keywords will get you the best response on mobile devices Google has a solution for you.

The search giant recently introduced an option in its keyword tool that will provide keyword suggestions for mobile searches helping marketers/advertisers to stay competitive.

The reason behind Google introducing this new feature in their AdWords Keyword Tool is quite simple, the stats say it all:

  • Google recorded a 130% growth in mobile searches in the last quarter of 2010
  • Mobile search queries via Google have multiplied higher than five times over the last two years
  • Smartphone users search twice as much on Google than other mobile users

Until now, advertisers determined their keywords by inputting a search phrase they thought mobile phone searchers would use most frequently. This would produce the advertisers’ content on Google and the Adwords Keyword Tool would calculate an estimated monthly traffic numbers for those keywords plus others that it found to be similar.

AdWords advertisers will now find a new feature in the advanced option of their keyword tool that will give better suggestions for their WAP (wireless application protocol) keywords i.e. better search query phrases to specifically target mobile and android phone users.

Google says that this new addition will hopefully catch the attention of companies using pay per click services and make them consider spending more of their advertising budget on mobile advertising opportunity provided by Google.

Whether you like it or not, mobile marketing is growing more and more popular and will play a major role in advertising campaigns in 2011. With Google now providing this helpful data, every marketer has an opportunity to optimize their campaign for the mobile web requirements.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

[...] Read Original Story at [...]

By Mobile Keyword Data Now Available in AdWords Platform | RM2 Project - January 17, 2011

[...] more grouping of the AdWords ads on the right by segments or categories. … more… Mobile Keyword Data Now Available in AdWords Platform – Search Engine Marketing (blog) – 01/17/2011 Mobile Keyword Data Now Available in AdWords PlatformSearch [...]

By News about Google Adwords issue #87 - January 17, 2011

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