The mobile internet has exploded in the last year with the number of users doubling from 2008. There are over 63 million mobile web users in the U.S. alone with 35 per cent of them going online daily.
Below are the figures released by comScore earlier this week:
As you can see, overall usage rose 107 per cent compared to 2008. There is no doubt that the growing use of smartphones (like Apple’s iPhone) will continue to drive frequent mobile internet usage.
According to comScore, the most popular mobile internet activities are:
- Access news and information
- Access social network or blog
- Financial information
- Business directories
- Entertainment news
For small business, setting up a local search presence is a quick and easy way to target mobile internet users looking for information on the go. Create a listing across major local search sites like Google Maps and be sure to include as much of your business information as possible!
This will help this growing audience to find out more information and connect with your business.