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Thursday, September 22, 2011

Microsoft, Yahoo! and AOL Form Display Advertising Partnership

Posted by @ 7:26 pm
15
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Yahoo, AOL and Microsoft recently announced that they will be teaming up to start selling ad inventory. The new partnership was announced to ad buyers and publishers by the executives of the three companies at an event in Manhattan last Tuesday.

The partnering companies will sell one another’s ad inventory, specifically the ‘Class 2 display’ ad inventory or graphic ads that they can neither sell on their own nor sell to online advertising networks as is typically done.

In the past when a company could not sell their remaining ad impressions they had no choice but sell them to third party ad networks. However, with this new partnership, the three companies will sell the left over ad impressions to each other and in turn bring in increased revenue. The revenue generated from this partnership will be shared equally by the three companies.

For example, if Yahoo has a large order for ad impressions, Yahoo would first fill the order with their own ad inventory. However, if Yahoo is unable to complete the order, they will fill the remainder of the order with the “Class 2 Inventory” of AOL and Microsoft.

This partnership can be viewed as a bold move by the three companies indicating their desperation of recapturing the display ad market shares which Google currently commands about 66% with its massive DoubleClick Ad Exchange and the remaining shares being owned by Facebook in the social space.

The venture is expected to be launched by early next year but will this big ambitious move help the trio unseat, or at least slow down, Google or Facebook? Only time will tell.

 



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Discussion (15 - comments)

[...] Microsoft, Yahoo! and AOL Form Display Advertising Partnership September 23, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership | RM2 Project - September 22, 2011



[...] full post on ineedhits « [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership | World Top Template Forum - September 22, 2011



[...] View full post on ineedhits [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership | Business Review - September 22, 2011



[...] Microsoft, Yahoo! and AOL Form Display Advertising Partnership Sep 23rd, 2011No Comments [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership « Miami Beach Web Designer - September 22, 2011



[...] Microsoft, Yahoo! And AOL Form Display Advertising Partnership — PPC advertisers are going to find this news story interesting. In an effort to compete with Google, the three search companies have decided to join forces. While this may not necessarily affect you directly, it could have some interesting indirect affects. iNeedHits has the details. [...]

By The Best Small Business Marketing Blog Posts and News for the Week of September 23, 2011 – DIYSEO - September 23, 2011



[...] Microsoft, Yahoo! and AOL Form Display Advertising PartnershipSearch Engine Marketing (blog)Microsoft, Yahoo! and AOL Form Display Advertising Partnership September 23, 2011 Ryan Morales SEO | SEM News No Comments [...] Keep up to date with the latest from our blogs. Pam Hunter Design: Thank you for this article which I want t. …Bing adjustments can bring calls to action to SERPsBraftonBing Introduces Action Buttons to Search ResultsSearch Engine Watchall 66 news articles » [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership – Search Engine Marketing (blog) | SEO News - September 23, 2011



[...] Microsoft, Yahoo! and AOL Form Display Advertising PartnershipSearch Engine Marketing (blog)Microsoft, Yahoo! and AOL Form Display Advertising Partnership September 23, 2011 Ryan Morales SEO | SEM News No Comments [...] Keep up to date with the latest from our blogs. Pam Hunter Design: Thank you for this article which I want t. …Bing adjustments can bring calls to action to SERPsBraftonBing Introduces Action Buttons to Search ResultsSearch Engine Watch [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership – Search Engine Marketing (blog) | Free SEO Advice - September 23, 2011



[...] Microsoft, Yahoo! and AOL Form Display Advertising PartnershipSearch Engine Marketing (blog)Microsoft, Yahoo! and AOL Form Display Advertising Partnership September 23, 2011 Ryan Morales SEO | SEM News No Comments [...] Keep up to date with the latest from our blogs. Pam Hunter Design: Thank you for this article which I want t. …Bing adjustments can bring calls to action to SERPsBraftonBing Introduces Action Buttons to Search ResultsSearch Engine Watchall 66 news articles » [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership – Search Engine Marketing (blog) | SEO Marketing Today - September 23, 2011



[...] Microsoft, Yahoo! and AOL Form Display Advertising PartnershipSearch Engine Marketing (blog)Microsoft, Yahoo! and AOL Form Display Advertising Partnership September 23, 2011 Ryan Morales SEO | SEM News No Comments [...] Keep up to date with the latest from our blogs. Pam Hunter Design: Thank you for this article which I want t. …Bing adjustments can bring calls to action to SERPsBraftonBing Introduces Action Buttons to Search ResultsSearch Engine Watchall 66 news articles » [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership – Search Engine Marketing (blog) | SEO Facts - September 23, 2011



[...] Microsoft, Yahoo! and AOL Form Display Advertising PartnershipSearch Engine Marketing (blog)Microsoft, Yahoo! and AOL Form Display Advertising Partnership September 23, 2011 Ryan Morales SEO | SEM News No Comments [...] Keep up to date with the latest from our blogs. Pam Hunter Design: Thank you for this article which I want t. …Bing adjustments can bring calls to action to SERPsBraftonBing Introduces Action Buttons to Search ResultsSearch Engine Watchall 66 news articles » [...]

By Microsoft, Yahoo! and AOL Form Display Advertising Partnership – Search Engine Marketing (blog) | SEO Blogger Tips - September 23, 2011



That kind of partnership definitely can’t be ignored and you can be sure it’s going to keep Google and Facebook on their toes.

By Tommy - September 28, 2011



[...] of this partnership is new, we first wrote about rumors of it back in September, but now all three parties involved have made it [...]

By It’s Official: Yahoo, Microsoft and AOL Join Forces for Display Ads « Miami Beach Web Designer - November 21, 2011



[...] of this partnership is new, we first wrote about rumors of it back in September, but now all three parties involved have made it [...]

By It’s Official: Yahoo, Microsoft and AOL Join Forces for Display Ads | RM2 Project - November 21, 2011



[...] of this partnership isn’t new, we first wrote about rumors of it back in September, but now all three parties involved have made it [...]

By It’s Official: Yahoo, Microsoft and AOL Join Forces for Display Ads | ineedhits - November 23, 2011



[...] of this partnership isn’t new, we first wrote about rumors of it back in September, but now all three parties involved have made it [...]

By It’s Official: Yahoo, Microsoft and AOL Join Forces for Display Ads | World Top Template Forum - November 25, 2011




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